Rich consumers globally question reliance on luxury – Altiant study

That’s according to Altiant, the luxury and wealth research specialist that spoke to 580 consumers with household incomes of at least $400,000คำพูดจาก สล็อตทรูวอเลท. Those consumers were in the US, UK, China and France and the company said it’s seeing “a big shift in mindset”.In fact, around 38% of luxury consumers in the UK, US and in France are now questioning their consumption of luxury goods, although only 16% of  the wealthy Chinese respondents feel the same way.

Yet even though Chinese consumers seem to still be enthusiastic about reverting to their pre-Covid luxury habits, all groups “are showing strong intentions” for consuming luxury in a “more sustainable fashion”, led by the Chinese segment (57%) and followed by the US (33%), France (32%) and UK (30%)”.It’s interesting that while the Chinese remain very pro-luxury, the pandemic may well have boosted their wider interest in sustainability.Meanwhile, this affluent population internationally has seen other changes happening during lockdowns.These consumers have discovered new brands (50%) and although their overall budgets for shopping have fallen, they’re planning to buy more onlineคำพูดจาก สล็อตเว็บตรง. And they’re also planning to spend more on secondhand luxury (18%) and on rental websites (10%) in the future.Unfortunately, their spending on fashion has dropped with fashion and accessories spend down 2%, jewellery down 5% and watches down 10%, while consumer electronics has risen 14%.But while affluent consumers are looking at online more often, they also want to get back to stores and they said that limiting the number of customers in a store and distributing hand sanitiser and protective items at the entrance are their top comforting measures to encourage them back to a luxury retail location. In fact, more than 50% say this, while a feature such as discounts is less of a visitor traffic driver and trails in sixth position. Chinese consumers in particular also told Altiant that they’ll spend more in duty free luxury stores (44%) as soon as the option reopens, suggesting their interest in travel remains intact. And 30% of wealthy Chinese respondents said they’ll book a wellness retreat stay as soon as possible.

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